How to Monetize YOU at MCC on Main’s “Beer, Burgers & Managing Your Bucks”

At MCC on Main’s next “Beer, Burgers & Managing Your Bucks” event on May 14, from 6 to 8 p.m., guest speaker Kyle Reyes, president and creative director of The Silent Partner Marketing, will not only show attendees how they can shape an authentic and compelling “personal brand,” he’ll also have a long list of ideas for turning that brand into dollars.

The event is held at MCC on Main, 903 Main Street, Manchester. Admission is $5, and there is free on street parking. For more information, click here, or call 860-647-6030.

Reyes, a former television news and special projects producer, has extensive experience in various multimedia platforms, social networking, marketing and promotions. His company is a boutique marketing firm that is focused on helping businesses grow in an age of exploding technology.

Doors open at 6 p.m. with an encore craft beer tasting hosted by Manchester’s popular new Top Shelf Brewing Company and sliders from Corey’s Catsup & Mustard burger bar. Reyes’ personal branding presentation begins at 7 p.m.

During the networking hour, guests will also have the opportunity to have a professional digital headshot taken at a significantly reduced price ($25) by Manchester-based photographer John Garaventa. According to many social media experts, a good headshot is vital to reflecting an individual’s personal brand and connecting a face to one’s virtual identity.

In addition, Stacey Zackin, career and life coach and founder of, will be available before and after the evening’s presentation to consult with attendees on identifying their unique value and integrating their personal brand into their resumes, printed and verbal business cards and social media profiles. Those who are interested in taking advantage of Zackin’s complimentary coaching should bring samples of their marketing materials for a brief review.

May’s event marks the end of the 2013-2014 season for “Beer, Burgers & Managing Your Bucks,” the networking/money-management series aimed at young adults. Plans for the series to resume in the fall are under way.

About John Garaventa

John Garaventa is a professional portrait photographer with over twenty years of experience. He has worked with individuals and businesses all over Connecticut. He received his formal photography training at The Art Institute of Atlanta, graduating first in his class. He freelanced with the Hartford Courant from 1984 to 1988 and opened Garaventa Photography in 1989. For more information about Garaventa Photography, go to, or call 860-647-1579.

About Stacey Zackin

Stacey Jill Zackin (MSW, MADP, CPCC), is a certified Professional Life Coach and founder of Zackin holds master’s degrees in industrial social work, non-profit management and psychology. In addition to coaching individuals, she conducts workshops for groups and organizations on topics such as change management, risk-taking and value-based decision-making. She is also host of “The Work & Playlist,” a 90-minute radio show on WESU 88.1 Middletown. The show features “tunes and talk on topics to inform and inspire.”

About May’s Featured Brewery

This month, Manchester’s Top Shelf Brewing Company returns to MCC on Main for an encore craft-beer tasting. Located in the historic Hilliard Mills complex on Hilliard Street, Top Shelf opened its doors last fall with three core offerings: American, Irish and Belgian ales. Since then, according to owners Mike Boney, T.J. Lavery and Joe Frost, the small three-barrel brewery has experienced tremendous growth and plans are in the works for an expansion. Taproom hours at 640 Hilliard Street are currently Fridays 4 to 7 p.m. and Saturdays noon to 4 p.m.

About MCC

Students of any age who possess the desire to pursue higher education are welcome at Manchester Community College. MCC is proud of its academic excellence, new facilities, flexible schedules, small classes, low tuition and faculty with both academic and “real world” credentials. The college offers over 60 programs, transfer options, financial aid and scholarships, as well as access to baccalaureate degrees through guaranteed admissions programs with several universities. The main, park-like campus, which is easily accessible from I-84, is also the home of Great Path Academy, a middle college high school, serving grades 9-12. The college’s second location, the Manchester Community College Arts and Education Center, opened in downtown Manchester in 2012. In January 2014, MCC was named as one of the nation’s top 150 community colleges, eligible to compete for the 2015 Aspen Prize for Community College Excellence and $1 million dollars in prize funds by the Aspen Institute College Excellence Program.

News Item Posted On: May 13, 2014
For Additional Information Contact: Mike Jordan-Reilly, Public Relations at 860-512-2914