MCC Course to Help Business Leaders Communicate Effectively During a Crisis

What is the downside of saying the wrong thing in a crisis? The negative impact can be embarrassing at best, devastating at its worst. Manchester Community College Credit-Free Programs is offering a new course to help leaders of businesses, non-profits, government agencies and any other organization with a stake in saying the right – or at least the least damaging – thing in a crisis.

Crisis and Emergency Risk Communication (CERC) is a six-hour, two-session course that gives leaders the tools to navigate the harsh realities of speaking to the public, media, and any stakeholders during an intense public safety emergency, including acts of terrorism, natural disasters, and public health concerns. The new course meets two Monday evenings -- June 17 and June 24, from 6 to 9 p.m., in Great Path Academy, room GP137, on the MCC campus. The fee is $65 (refer to CRN 20805).

The course is taught by Barbara King, a FEMA-certified instructor in Incident Command System, who has delivered courses in emergency preparedness and crisis and emergency risk communication to government and private-sector organizations for more than five years. King will present this course created by the Federal Centers of Disease Control (CDC) to provide an introduction to the basics of how to develop and deliver consistent, truthful, and targeted key messages in an emergency.

“Good crisis communication helps leaders make sure that their organizations are able to manage all of the other responsibilities during a crisis while maintaining a secure environment for employees, their families, and anyone else with a stake in the events,” King said. “It’s vital to have key messages in place and a plan for delivering and controlling the message before a crisis occurs. Damage control once the crisis happens is not an effective strategy.”

For more information, call Continuing Education at MCC at 860-512-2800 or visit To register, call 860-512-3232.
News Item Posted On: June 06, 2013
For Additional Information Contact: Credit-Free Programs at 860-512-2800