Marketing and Public Relations Department
Marketing and Public Relations provides the direction for most of the creative services work for Manchester Community College. The department is structured like an advertising agency with account executives assigned to each organizational unit of the college. These individuals work with administrators, faculty and staff, students, and outside vendors to produce print, video and interactive elements that achieve the strategic goals of the college.
The following services are provided to our clients:
- Marketing and Public Relations Consultation
- Creative Services (including design and photography)
- Advertising and Promotional Campaigns
- Video and Print Production
- Media Relations
- Social Media Assistance
- Website Development and Programming
Examples of our work include: enrollment guides, brochures, posters and flyers, invitations, presentations, photographs, booklets, newspaper and TV ads, program videos, press releases, Facebook page, events calendars, and a host of other products. Please review our Creative Capabilites for a complete list of the services we provide.
How to Initiate a Job
Each unit of the college is assigned an account executive. In order to initiate a job order, please contact one of the following:
|Academic Affairs||Joy Dorin||x2921||L221a|
|Administrative Affairs||Paula Raum||x2915||L219h|
|Continuing Education||Ray Kingston||x2917||L219a|
|Institutional Development||Paula Raum||x2915||L219h|
|Student Affairs||John Murray||x2862||L219f|
A convenient time will be arranged by the account executive to discuss the scope of your project with you. Be prepared to discuss the following aspects: background, audience, objective, message, medium, tone and image, deadline, budget and responsible parties. You will be guided by the account executive through a series of questions to best understand your needs and desired outcomes. These questions and their answers will then be used to create the Creative Brief , which will serve as the framework and provide direction for the development of the marketing plan. The Marketing team and the account executive will confer to confirm timelines, budgets, etc., and to assign and schedule the job.
For additional information, contact: Charlene Tappan